Based in Medellín

I´m visual designer specialized in web and mobile design.

I am a leading visual designer with expertise in creating intuitive digital interfaces and exceptional user experiences and teacher. I am passionate about simplicity and minimalism, I am dedicated to transforming complex concepts into elegant and functional design solutions. Every project is an opportunity to merge aesthetics with usability, creating digital products that are not only visually appealing, but also highly effective.

My approach focuses on deeply understanding user needs and business goals, then translating that understanding into designs that exceed expectations. From conceptualization to implementation, I ensure that every detail is carefully considered, guaranteeing a seamless and memorable user experience. If you're looking for a design that combines beauty and functionality, and really connects with your audience, I'm here to make it happen.

Throughout my professional career, I have worked extensively in the financial industry, including banking and e-commerce. My experience also extends to companies in the fashion, architecture, and corporate sectors. This diversity has provided me with a valuable perspective and an approach tailored to the specific needs of each sector. Furthermore, I consistently stay updated on industry advancements and technology across all of them.

What I do

UX - UI

Information architecture design, heuristic analysis, user flows and wireframes. Creation of design system, interface design and high fidelity prototypes.

Branding

Creation of a strategic, solid and creative brand manual for the visual identity: logo, color palette, typography, graphic elements and applications.

Consultig

User research, usability and accessibility analysis, identify design problems. Define goals and metrics. Design of user tests and creation of style guides.

Years of experience
10
Projects completed
28+
Clients
15+
Good practices to create a design system
Medium
Building the Bancolombia’s Design Sytem
Spotify